Amplifying Reform: Strategic Communications Support for Senegal’s Economic Reform Agenda

UK - Foreign, Commonwealth Development Office (FCDO)

The Senegalese Ministry of Finance has requested UK support for PFM reform in Senegal. Communications technical assistance is a crucial component to help the Government of Senegal (GoS) build public support during critical economic reforms and expected difficult IMF conditions. This was emphasised during the visit by FCDO’s Deputy Chief Economist visit in May 2025. This programme proposes to provide technical assistance (TA) that combines UK Government (UKG) expertise with local knowledge to develop sustainable communications to build public trust and to support the successful implementation of challenging economic reforms.