DEPARTMENT FOR BUSINESS, ENERGY & INDUSTRIAL STRATEGY

Radio and Women's Empowerment in the Sahel

Project disclaimer

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Description

Summary The project builds on existing research using data resources held by NGOs to produce high-quality, impactful research into gender equality in Mali, Niger and Burkina Faso. Its aim is to further contribute to improvements in perceptions and representations of women's rights and empowerment in these three DAC-listed countries in the Sahel by developing an innovative methodological approach to secondary data research and by bringing together traditional media (radio) and social media platforms. Using natural language processing (NLP) - a form of artificial intelligence - for the large-scale qualitative and quantitative analysis of the data, and WhatsApp surveys for listener feedback, the project examines NGO secondary data (radio output; concept notes; related documents; statistics; theories of change, and legal texts) from radio stations in the three countries. It investigates and compares perceptions of women's rights and empowerment, how they are shaped and portrayed by radio, and how they impact understandings of, and attitudes towards women and gender equality in the countries in order to give recommendations, impacting on policy and practices, which will promote gender equality and give women a greater voice in society. Gender inequality is extensive in the three countries and women have always been the first victims of under-development. There are high child marriage rates, low literacy rates, especially amongst girls, polygamy is common and violence against women is rife, particularly in conflict-affected zones. Radio is the main source of information. To be effective and to reduce obstacles to women's voices being taken into account and ensure the evolution of gender-related problems, radio needs to broadcast relevant subjects in an accessible manner, and must target not only a female audience, but the whole population. Programming must be designed with the participation of listeners and experts. The project uses NLP to transcribe and initially code the secondary data, allowing large quantities of information to be analysed. Listeners are questioned interactively on the programme content and their perceptions of women's rights and empowerment throughout the project using WhatsApp surveys. These enable significant numbers of individuals to be consulted over large areas, some being conflict-affected and not reachable by researchers, and at low cost, not achievable through individual or group interviews. Such surveys also allow for questions and responses as voice messages promoting greater inclusivity amongst populations with low literacy rates. Civil society organisations (CSOs), media experts and journalists are consulted and involved in the process at knowledge exchange workshops during the project. There are two rounds of automated secondary data collection and analysis (weeks 3-7 and 11-15). Each is linked to WhatsApp listener surveys. Knowledge exchange workshops are held before, in between, and after the two rounds of secondary data collection and analysis. Training will be given to journalists in between and after these two rounds regarding improvements to broadcasts and the transfer of best practice. The project benefits women and youth in the three countries; radio stations; donors and other NGO and media development organisations; women's CSOs in the countries; journalists; and academic researchers and practitioners. The project generates two data sets which are based on the NGO secondary data, and additionally generated data from WhatsApp listener surveys. It also expects to deliver at least 3 academic papers, 2 working papers, pamphlets and posters to inform dissemination events; present at a minimum of 3 conferences; hold at least 3 dissemination workshops; and develop and sustain the project website and other media platforms.

Objectives

The Global Challenges Research Fund (GCRF) supports cutting-edge research to address challenges faced by developing countries. The fund addresses the UN sustainable development goals. It aims to maximise the impact of research and innovation to improve lives and opportunity in the developing world.

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Location

The country, countries or regions that benefit from this Programme.

Burkina Faso, Mali, Niger

Disclaimer: Country borders do not necessarily reflect the UK Government's official position.